TCB Integrated Marketing Campaign

Challenge:

• On a team of 5, create a marketing strategy for local gym, Tampa City Boxing.

Role:

• Coordinated team meetings to meet campaign objectives.

• Designed a Public Relations strategy.

• Created marketing materials using Canva.

Outcome:

• Tampa City Boxing started implementing social media strategy we designed.

• Saw an increase in followers, interaction with story posts, and hashtag usage on Instagram.